Account-Based Marketing (ABM) is transforming B2B marketing by focusing on high-value accounts and personalized campaigns.

Sales and marketing alignment isn’t just a "nice to have" — it's a fundamental driver of success. When these two departments ...

The findings highlight the growing focus on targeted marketing strategies in one of Southeast Asia's most dynamic business ...

Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

Traditional advertising is fading. Inc. 5000 leaders reveal the top 5 marketing channels that are generating real results and ...

Let's take a look at five key trends shaping this next wave: ...

A successful brand launch today demands a customer-centric, integrated marketing approach powered by digital strategies and ...

Restored budgets are boosting resources, while AI’s growing efficiencies and capabilities are set to deliver exponential ...

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...

said Jasper's marketing team developed the AI-powered account-based marketing workflow. This program could target companies with tailored content in the hope of turning them into clients.

Respondents say their top marketing priorities in 2025 will be artificial intelligence, account-based marketing, CRM, and in-person events. Respondents expect in-person events and online events to be ...

Most marketing leaders (79%) said they target Australia, likely due to xGrowth’s headquarters being there. This is followed ...