Meghan Markle has changed the name of her American Riviera Orchard lifestyle brand to "As Ever." All about the name change ...

The duchess also announced that Netflix, which will soon stream With Love, Meghan, is going to be her “business partner” in ...

Meghan Markle unveils As Ever, the newest name for her lifestyle business, which she intends to launch in tandem with her ...

The cat’s out of the bag,” the Duchess of Sussex, 43, said in a video as she unveiled her lifestyle brand’s new name.

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name.

Meghan Markle has relaunched her lifestyle brand after running into difficulties with American Riviera Orchard’s trademarking ...

Meghan Markle is reintroducing her lifestyle brand with a new moniker and fresh website. The Duchess of Sussex took to ...

The “Suits” alum announced As Ever as she admitted its previous name “limited [her] to things that were just manufactured and ...

The first items in the As Ever range should debut on or around March 4, when ‘With Love, Meghan’ hits Netflix.

Meghan Markle's rebrand was ruthlessly mocked on a podcast: "It was very white supremacist—was that why she changed it?" ...

Meghan Markle today revealed her rebrand of American Riviera Orchard in an Instagram video that appears to include a subtle dig at the Royal Family. The Duchess of Sussex, 43, has renamed her ...

Meghan Markle is renaming her lifestyle brand from American Riviera Orchard to As Ever. Markle, 43, announced the news via ...