STAMFORD, Conn., April 02, 2025 (GLOBE NEWSWIRE) -- SponsorUnited, the leading global sports and entertainment sponsorship intelligence platform, today released its 2024-25 NIL Endorsements Report.

Column: Following the viral success of McNeese State University basketball team's student manager Amir "Aura" Khan, staff writer Amara Bullard reflects on her experience being a student manager for ...

Some of the most viral partnerships come together overnight. The post Inside the 24-Hour NIL March Madness Deals appeared ...

Darrion Williams told injured teammate Chance McMillian he was going to win the Sweet 16 game for him. The Texas Tech ...

Fast food chain Wendy's - the official hamburger of March Madness - has curated a unique roster of new NIL partners, ...

BYU star Richie Saunders is a key player for the Cougars during March Madness, but his connection to the tournament goes ...

Led by seniors at Indiana University, Glacier Marketing Group is innovating the NIL game during the year's biggest sporting ...

Ok, so our second round of March Madness men's Survivor picks didn't have much more success than our first round. But how ...

Amir “Aura” Khan has become one of college basketball’s most hyped individuals, showing that influence extends beyond players ...

The combined average through the second round across CBS, TNT, TBS and truTV is 9.4 million viewers, which is up 3% from the ...

Amir “Aura” Khan has been a big deal in the college basketball world over the last few weeks. Not only has the McNeese State ...

When it was first reported that the NC State basketball program was in conversations with McNeese State head coach Will Wade ...