The company’s latest ad isn’t about the iPhone. Technically, it’s about the Mac, but really, it’s about Apple and what the company wants you to think about what it stands for. And, it’s a reminder of a very different era for the company. The ad opens with the flicker of a cursor on a blank screen and a voice that sounds both familiar and true.

This offer is available from Amazon. The bundle comes with four AirTag trackers, so you’re essentially getting each for about $16.25.

Apple Inc. is back before a US federal appeals court Tuesday contesting an order forcing it to open its lucrative mobile App Store to links to cheaper payment options.

Apple today shared a new "Great ideas start on Mac" ad, voiced by the late Dr. Jane Goodall, the well-known British ethologist

Apple urged a U.S. appeals court on Tuesday to reverse a federal judge’s order that bars it from collecting commissions on some app purchases and asked it to overturn a contempt finding against the iPhone maker for violating a prior court decision in the case.

Smartwatch anxiety is a well-known problem. On the Apple Watch Series 11, you get an AI-driven fix for that, with some extra help from the hardware engineering side.

Apple sent us the 1TB version of the 13-inch iPad Pro to test, which means we got the fully enabled version of the M5: four high-performance CPU cores, six high-efficiency GPU cores, 10 GPU cores, a 16-core Neural Engine, and 16GB of RAM.

After leaking Apple's Liquid Glass iOS 26 designs, Jon Prosser hasn't replied to the company's lawsuit — so the court is moving forward without him.

Reports suggest that these models are witnessing higher demand compared to previous years, as indicated by extended delivery times for customers.