"The Future of Entertainment" was the topic in focus for the Swedish singer, songwriter, producer and co-founder of Pophouse ...

Having conquered holograms, ABBA’s Björn Ulvaeus revealed that he’s writing a musical using another cutting edge (and controversial) technology, AI.

ABBA ‘s Björn Ulvaeus is proving that curiosity doesn’t diminish with age. At 80, the Swedish songwriter behind some of pop music’s most enduring hits is pioneering a new frontier in ...

ABBA's Björn Ulvaeus is testing out AI-generated music to help him partially compose a musical. “A misconception is that AI ...

Björn Ulvaeus is taking another chance on artificial intelligence. “Right now I’m writing a musical, assisted by AI,” the ABBA singer said during a SXSW London panel this week, per Variety.

ABBA’s Björn Ulvaeus is proving that curiosity doesn’t diminish with age. At 80, the Swedish songwriter behind some of pop music’s most enduring hits is pioneering a new frontier in musical ...

The music video for ABBA’s 'Dancing Queen,' has reached one billion views on YouTube. It was the Swedish group’s only U.S. No ...

ABBA’s Björn Ulvaeus is proving that curiosity doesn’t diminish with age. At 80, the Swedish songwriter behind some of pop music’s most enduring hits is pioneering a new frontier in musical theater: ...

Björn Ulvaeus onstage during "The Future of Entertainment" panel discussion on day three of SXSW London 2025 on June 04, 2025 in London, England. - Credit: Jeff Spicer/Getty Images for SXSW London ...