Electronic Arts CEO Andrew Wilson confirms the billion-dollar live service publisher has over 100 AI projects in the works, ...

Executives from Electronic Arts revealed to investors how the company is leveraging AI, deeming it a core part of its ...

Electronic Arts CEO Andrew Wilson talked about how generative AI is the "very core" of the studio's business during the recent investor presentation.

Electronic Arts has used AI to mine its own games and resources to give players the tools to create their own in-game content ...

EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.

EA made generative AI the core of its business. It wants to use the technology for Efficiency, Expansion, and Transformation.

Publishing giant Electronic Arts shows a concept of the different ways users could generate their own content in a game using ...

EA also announced new AI-powered features for The Sims 4, including a visual search for content uploaded to the Gallery and ...

EA showed multiple AI technologies to shape their latest games and new online social projects at their recent investor ...

Laura Miele talks about her quest to make the video game industry more inclusive, and its future as a means of social ...

We watched the entirety of the three-hour Investor Day presentation, and did our best to round up all the AI "highlights" in ...

Electronic Arts (EA) is gearing up to launch an innovative new social app that blends real-life sports with virtual gaming.