New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians ...

Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a ...

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An ambitious Kiwi tourism campaign targeting Australians is being mocked at home and around the world, with comparisons to a ...

The Australian campaign, dubbed 'Everyone must go', would cost taxpayers $500,000, she said, and would be followed by more ...

New Zealand's new tourism campaign aimed at Australians, 'Everyone must go!' faces local backlash as the nation grapples with ...

Critics say the new phrase, 'Everyone Must Go', sounded like a clearance sale - so they came up with alternatives.

Morning Report listeners — have been brainstorming alternatives to the newly unveiled ‘Everyone must go’ tourism campaign.

New Zealand actually wanted to attract visitors from Australia with a new tourism campaign - but the campaign is causing a ...

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The country's tourism industry is encouraging Aussies to cross the ditch in a new campaign called 'Everyone Must Go.' How is the government working with Tourism New Zealand to make the campaign a ...