Unlike traditional marketing, which tends to be a one-way street, sports sponsorship allows brands to become an integral part ...

Scoring a single point as Max Verstappen wrapped up the title, Marc Surer says Sergio Perez should've announced his ...

Welcome to F1 News Zone, the show where we round-up the biggest stories in Formula 1 right now. Formula 1 is getting ready for the penultimate round of the season in Qatar this weekend, but what other ...

Former Formula 1 driver and Sky Sports F1 reporter Martin Brundle has delivered his verdict on Max Verstappen's turbulent 2024 season with Red Bull. Brundle des ...

If you’re at all familiar with Formula One, then you’re familiar with its famous car launches. Prior to each new season, all ...

In Vegas, when the circus comes to town, it’s hard to tell who’s performing. Drivers. Fans. Influencers. And now, Ford Motor Company, gearing up to make a ...

The Cadillac F1 team will utilize power units built by Ferrari until GM begins producing its own engines in 2028.

The 11th team will be called Cadillac F1 and be run by new Andretti Global majority owners Dan Towriss and Mark Walter.

The difference between now and F1's January rejection of Andretti is that with General Motors, it has exactly what it wanted ...

Red Bull overcame a tough challenge from McLaren to help Max Verstappen win the F1 title, but the team is not too upbeat ...

A Cadillac team is set to compete in Formula One in 2026, with racing legend Mario Andretti playing a key role.