Jaguar’s polarising teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its ...

Following its polarizing rebranding and ad campaign, Jaguar has finally taken the wraps off its highly-anticipated new ...

Research shows that 78% of brands embraced minimalist logos in 2024. In light of the Jaguar rebranding controversy, experts ...

For the second time, a judge strikes down Elon Musk's $55 billion Tesla CEO pay package as the company struggles to avoid seeing sales slip.

Is it giving Cybertruck vibes? Jaguar has unveiled its Type 00 concept car, showcasing a bold new electric vision after a ...

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a ...

Perhaps just right for Jaguar to unveil its striking electric concept car, the Type 00. And so it did. Smoke and lights gave ...

After a polarizing logo update, Jaguar follows up with a glimpse of its first all-electric vehicle spun out of its lofty new ...

Automakers routinely use concept vehicles to gauge customer interest in a design or show the future direction of a vehicle or ...

British luxury carmaker Jaguar has unveiled an electric concept car that critics have derided as "Barbie pink" amid a backlash over a radical rebrand of the iconic company.

Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...