April Fools’ Day isn’t just for pranks—it’s a marketing goldmine for brands. Companies like Journelle, Omaha Steaks, and Yahoo use humor to boost engagement and brand visibility. From fake product ...

Guido Campello, co-CEO of Journelle, emphasizes the unique opportunities this day presents, stating that humor can cultivate memorable brand experiences. For instance, Journelle's previous prank of ...

That’s right, it’s April Fools’ Day, and it seems like everyone is having fun with the day. It started early in the sports world as Tiger Woods announced on social media, despite tearing his Achilles, ...

Why would a brand put itself out there on April Fools' Day? Well, it can pay off, says Guido Campello, co-CEO of lingerie and pajama brand Journelle. The holiday "presents a unique opportunity for ...

Well, it can pay off, says Guido Campello, co-CEO of lingerie and pajama brand Journelle. The holiday "presents a unique opportunity for brands like Journelle to engage customers with a playful ...

Well, it can pay off, says Guido Campello, co-CEO of lingerie and pajama brand Journelle. The holiday "presents a unique opportunity for brands like Journelle to engage customers with a playful ...