MSNBC's new name, "MS NOW," was mocked on social media on Monday, and the branding change was compared to several failed ...

The network will rebrand as MS NOW as a result of its move from Comcast to Versant. As a result, MS NOW and other channels ...

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters ...

One brand strategist, Oliver Errichiello, who has advised more than 200 companies, called the rebrand “a big failure.” He ...

MSNBC will change its name later this year as part of Versant’s separation from NBCUniversal, according to CNBC. The ...

The cable news network will adopt the new name MS NOW ahead of its spinoff from NBCUniversal.

Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied ...

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

MSNBC will become MS NOW later this year, dropping NBC’s peacock logo as part of its corporate separation from NBC Universal.

When MSNBC spins off from NBCUniversal (NBCU) by the end of its year to become an independent company, it will have a new ...

Left-leaning cable channel MSNBC was derided on Monday for the worst rebrand since New Coke after announcing a name change to MS NOW.

MSNBC was launched in 1996 as part of a joint venture between NBC News and Microsoft — hence the “MS” in MSNBC. The name ...