One brand strategist, Oliver Errichiello, who has advised more than 200 companies, called the rebrand “a big failure.” He ...

Television’s MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its ...

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

MSNBC is rebranding and changing its name amid its exit from NBCUniversal. In a company-wide memo on Aug. 18, Versant CEO ...

And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ...

USA Network and Golf Channel will merge into a new USA Sports brand, which will join MS NOW in getting a new peacockless logo ...

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters ...

MSNBC will soon be known as "My Source News Opinion World" as it exits Comcast's family into the newly created media company ...

MSNBC is about to look a lot — and sound — a lot different. The cable news network will soon go by My Source News Opinion ...

CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob ...

The 24-hour cable news network announced on Monday that it is taking on a new name in the wake of its spinoff from ...