As high-powered collaborations and exciting bring-backs make headlines in the sneaker space each week, true newness can feel ...

Las Vegas Aces superstar and 2024 WNBA MVP A'ja Wilson had a release party for her new Nike signature shoe during the 2025 ...

With a refreshed logo, a deepened brand philosophy and a unified vision across digital and broadcast, the WTA is reinforcing ...

Nike dropped the ad during Super Bowl 59 on ... The advertisement featured 3-pointers from Caitlin Clark and flips from Olympic gymnast Jordan Chiles. Sabrina Ionescu, Sha'Carri Richardson ...

Indiana Fever star Caitlin Clark expressed her appreciation for Diana Taurasi after the news of her retirement on Tuesday.

In a February 25 article from Time's Sean Gregory that revealed Taurasi's decision, she is quoted saying, “Mentally and ...

Basketball's story cannot be told without Sonny Vaccaro, whose impact on the game covers everyone from Michael Jordan to ...

NPR's A Martínez speaks with Sonny Vaccaro and Armen Keteyian about their new book, Legends and Soles, The Memoir of An American Original.

Nike's declining market share, strategic missteps, and competition lead to challenges despite its iconic brand status. Learn ...

With elite skills, massive NIL deals, and an army of TikTok stans, UConn’s Paige Bueckers embodies the excitement — and the ...

Is the Caitlin Clark brand facing challenges with Nike? The journey continues—will they turn it around? #CaitlinClark #Nike #WNBA #BasketballStar #NikeBasketball #SportsMarketing #WNBAStars #Basketbal ...

Caitlin Clark received overwhelming responses after Nike released its newest ad featuring the Indiana Fever star. However, ...