Google on Wednesday announced its new lineup of Pixel phones and other gear at an event hosted by Jimmy Fallon.

The AI expansion on the four Pixel 10 models amplifies Google’s efforts to broaden the use of a technology that is already starting to reshape society. At the same time, Google is taking a swipe at Apple’s Achilles’ heel on the iPhone.

The Pixel 10 series is bringing a new Ask Photos feature that lets you edit images by simply giving text prompts to AI.

Google is a software giant, and if it can’t fully capitalise on its expertise there, then what’s the point of being the world’s biggest search company? That’s why with the Pixel 10, software — and more specifically Gemini AI — takes centre stage.

Software has always been an integral part of the Pixel experience, and that's not changing with the new Pixel 10 family.

To nobody’s surprise, there’s a new Tensor G5 chip, with a 35% faster CPU, powering everything. The Pixel 10 comes with 12GB of RAM standard and two storage options (128GB and 256GB). And for the first time on any Pixel phone, there’s built-in Satellite SOS, which works more or less the same as it does on newer iPhones.