The reaction to Jaguar’s rebrand highlights consumers’ “emotional attachment” to the brand, says its former advertising ...

After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.

Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has ...

Jaguar MD Rawdon Glover talks about the rebranding of the company and about how it is looking at the future with an all EV ...

Jaguar is unveiling a new concept car today, the Type 00, at the Miami Art Week featuring a hot pink design. The unveiling ...

Jaguar showcases its first electric luxury car, the Type 00, amidst recent rebranding controversy, signaling a bold move ...

Jaguar's boss says 'we want to be bold and disruptive' as its new electric car, which is expected to cost more than £100,000 ...

The iconic British brand sparked criticism last month after switching up its logo to JaGUar and launching slogans such as ...

Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its managing director: attract attention.

Jaguar has unveiled Type 00 (pronounced Type Zero Zero) embodying the creative philosophy of exuberant modernism following ...

The famed British marque’s relaunch starts with the striking Type 00 concept – here’s what it’s like, inside and out, as ...