The reaction to Jaguar’s rebrand highlights consumers’ “emotional attachment” to the brand, says its former advertising ...

Speaking at the Type 00 EV concept's launch in Miami in the early hours, managing director Rawdon Glover (inset top) said: ...

After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.

Jaguar MD Rawdon Glover talks about the rebranding of the company and about how it is looking at the future with an all EV ...

Jaguar is unveiling a new concept car today, the Type 00, at the Miami Art Week featuring a hot pink design. The unveiling ...

Jaguar showcases its first electric luxury car, the Type 00, amidst recent rebranding controversy, signaling a bold move ...

Jaguar's boss says 'we want to be bold and disruptive' as its new electric car, which is expected to cost more than £100,000 ...

Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has ...

The iconic British brand sparked criticism last month after switching up its logo to JaGUar and launching slogans such as ...

The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...