The reaction to Jaguar’s rebrand highlights consumers’ “emotional attachment” to the brand, says its former advertising ...

Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has ...

After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.

Jaguar is unveiling a new concept car today, the Type 00, at the Miami Art Week featuring a hot pink design. The unveiling ...

Jaguar showcases its first electric luxury car, the Type 00, amidst recent rebranding controversy, signaling a bold move ...

Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its managing director: attract attention.

Jaguar has unveiled Type 00 (pronounced Type Zero Zero) embodying the creative philosophy of exuberant modernism following ...

Moreover, they also criticized the new logo and advertisement. In the midst of all of this criticism, Rawdon Glover, the managing director of Jaguar, supported the company's new makeover.

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Rawdon Glover told the Financial Times that the campaign's intended message was lost "in a blaze of intolerance" and that it wasn't to be a "woke" statement, as some critics have claimed it to be.

"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.