WPP acquires InfoSum
WPP has acquired InfoSum in a move to super charge its AI-driven data offer via WPP Open. InfoSum’s technology makes it possible to connect different data sources, including first party owned by ...
Publicis takes LinkedIn media account
Publicis Media has won the LinkedIn global media account. Insiders say this includes media planning and buying in Australia. The appointment comes after former IPG brand R/GA was appointed global ...
Pitch Wrap - Optus pitch, Clemenger grabs Kmart, TK Maxx hunts new agency, Snooze retains Match & Wood
Initiative has been appointed, following a pitch, media agency of record for healthcare company Aspen Pharmacare Australia, ...
A stadium sized opportunity for Brisbane: Marketing’s sleeping giant that needs to awaken
From performers to producers, copywriters to caterers, technicians to translators, and security guards to scenic builders, ...
Opinion
Why the best in advertising don’t chase passion, they create it
The key to loving advertising again isn’t in forcing enthusiasm for status update meetings, pretending budget cuts are strategic, or trying to out-hack the latest algorithm. It’s in focusing on the ...
The number of job ads for media roles has started to rise again
The number of advertised media industry roles increased 2% in March, according to the latest data from media industry ...