WPP has acquired InfoSum in a move to super charge its AI-driven data offer via WPP Open. InfoSum’s technology makes it possible to connect different data sources, including first party owned by ...

Publicis Media has won the LinkedIn global media account. Insiders say this includes media planning and buying in Australia. The appointment comes after former IPG brand R/GA was appointed global ...

Initiative has been appointed, following a pitch, media agency of record for healthcare company Aspen Pharmacare Australia, ...

From performers to producers, copywriters to caterers, technicians to translators, and security guards to scenic builders, ...

The key to loving advertising again isn’t in forcing enthusiasm for status update meetings, pretending budget cuts are strategic, or trying to out-hack the latest algorithm. It’s in focusing on the ...

The number of advertised media industry roles increased 2% in March, according to the latest data from media industry ...

“With increasing pressure to prove the commercial impact of marketing, CMOs need to be equipped with the right tools and insights to drive business growth,” said Josh Faulks, CEO of AANA. “This ...

Almost 75% of performance marketers have reported diminishing returns from their social media ad investments, according to ...

"We’ve listened to Australians about their perceptions of energy and utility providers, and we’re on a journey to change them." ...

Australian creative agency Common Ventures has launched a unvarnished take for Breville's latest North American campaign, demonstrating how meal prep transforms with the right kitchen ally. The recipe ...

EveryPlate, part of Hello Fresh Group, has partnered with GAME Creative to launch ‘Get Stuck In’. The brand platform, ...

OMG Australia has launched influencer marketing platform CREO with guaranteed results. The platform enables real-time ...