Chinese Wok has launched a cricket-themed campaign for the current IPL cricket season. The campaign offers a meal deal called ...

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to ...

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says ...

Agency to act as a platform for women professionals and entrepreneurs to collaboratively offer clients their expert services ...

Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity ...

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, ...

Masoom Minawala has called it a day at Schbang MMaximise after a two-year stint. After turning Schbang MMaximise into a ...

The agency mandates it received cover diverse areas, including brand strategy, brand identity, product campaigns, digital ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ...

To connect with Gen Z, brands must move beyond broad demographic studies and tune into cultural shifts to address real ...

IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, ...