In today’s uncertain economic environment, advertisers want scale and measurable outcomes. That’s why many now prioritise performance marketing – leaning heavily on search and social despite the cost, ...

Hosted by tech editor Lucy Shelley, Campaign's media editor Beau Jackson and deputy creativity and culture editor Charlotte ...

Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke ...

Better connections. Deeper understanding. Greater impact. Because when the right message meets the right audience, in the ...

As advertisers demand more control, transparency and results, The Trade Desk’s UK VP Phil Duffield argues that the open ...

Immersion, interactions and impressions: how brands can win with Outernet Campaign caught up with Outernet CEO Philip O’Ferrall to hear how the media venue is helping brands create high-impact moments ...

CTRL, ALT, CREATE: The new era of AI, content and digital storytelling In this special edition of The Campaign Podcast, recorded with a live audience and produced in partnership with We Are Social, we ...

The activation will be live in Birmingham’s Bullring and London Kings Cross station. by Charlotte Rawlings ...

'Everybody needs good media' What role should AI play in creating safer, more trustworthy media environments – and what must remain human?

Magazine media in all its multichannel forms is a vital part of the mix when it comes to helping food marketers create brand building campaigns that contextually align with relevant content and ...

Let AI be the 'co-pilot' – not the creative director AI should support creative thinking, not steer it. Brands that forget this risk sounding like everyone else ...