Don’t let poor unsubscribe UX drive spam complaints. Here’s how to protect your sender reputation — and retain trust.

Data platform provider introduces configurable customer identity matching technology that operates within existing data ...

A bonafide AI partner in a moment of need. It's time for Tim Cook to make Apple's biggest acquisition in history.

Data from Quantum Metric’s latest survey uncovers the reasons why companies need to prioritize digital improvements for their contact centers.

Financial technology company introduces virtual AI agents to automate workflows and provide real-time insights for QuickBooks ...

Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty programs at the center. They use strategies that reflect both transactional and ...

Messaging needs consistency. Conflicting language across functions leads to confusion and erodes customer trust. Leadership drives change. Leaders must model collaboration, remove blockers and keep ...

San Diego-based Tealium introduces CloudStream, a unified solution that eliminates data duplication while connecting real-time collection with cloud activation.

You Don’t Question Your Vendor Online survey tools make it easy for polling firms to get quick, low-cost responses. I’ve seen rates as low as 50 cents per response, compared to $20 and higher ...