Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Although ChatGPT can be an incredibly useful tool for marketers, figuring out how to get the most out it can be a struggle. Specifically, it can be challenging to understand how to structure prompts ...

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

Jay: Thinking about the MarketingProfs audience very specifically where it's very B2B driven, but this applies everywhere. What we are in the business of doing as marketers is inspiring change. That's ...

Imagine a world where every piece of content you produce not only resonates with your audience but also drives actionable results. Sounds like a marketer's dream, right? Well, Ann Handley, the chief ...

Effective text content on your website can help your business in many ways, from hooking visitors to driving action. So, what do you need to do to create content that works? An infographic (below) ...

Artificial Intelligence - Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate ...

Branding - Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to ...

Education-led marketing helps B2B brands replace noisy outreach with strategic content and experiences that build trust, ...

Do you want to tap into the reach and expertise of YouTube creators, but you aren't sure where to begin? Semrush has created an infographic (below) covering how to get started with YouTube influencer ...

A good LinkedIn profile is key to forging professional connections and capitalizing on opportunities. So, what makes for a good profile? An infographic (below) from Media Update covers the basics of ...

One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123. The report was based on data ...