Reddit says its ad business has grown significantly since going public in March 2024. In the second quarter of this year ...

The deal was finalized recently in Mountain View, CA (where Google is headquartered) during a meeting with WPP's new CEO Cindy Rose, Google Cloud CEO Thomas Kurian and their teams.

This week, financial investments continue to flow into artificial intelligence. Some are in the millions, and others are in the billions -- not only from tech companies, but agencies. WPP Group on ...

A Texas law requiring Google and Apple to prohibit minors from downloading apps without parental consent violates the First Amendment, the tech organization Computer & Communications Industry ...

After two years of speculation, Netflix will now invite subscribers to play games on their smart TVs, announcing a slate of new gaming titles available directly through the streaming platform.

Paramount Advertising's new “Streaming Fixed Units” beg deeper questions you might want to know the answers to. The new advertising innovation gives brands top-level advertising placement -- the “A” ...

Walmart announced a new partnership with OpenAI, allowing Walmart and Sam’s Club customers to shop through ChatGPT using Instant Checkout. The new relationship is similar to deals OpenAI announced ...

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

OpenAI just launched the biggest disruption to commerce in years — AI is becoming the engine of commerce itself. This week’s release of OpenAI’s Agentic Commerce Protocol (ACP), an open-source model ...

Publicis Connected Media has appointed Suzy Deering CEO Publicis Sports, a new role at the company. Deering is a former CMO at Ford—a role she served in for two years before departing in late 2022.

Adapting attribution and metrics to generative artificial intelligence (generative AI) presents notable challenges, as the integration of these technologies into campaigns continually reshapes how ...