Walmart's retail media network "Walmart Connect" received its first accreditation from the MRC for its first-party click and impression metrics for its sponsored search ad platform across desktop, ...

Reddit says its ad business has grown significantly since going public in March 2024. In the second quarter of this year ...

The deal was finalized recently in Mountain View, CA (where Google is headquartered) during a meeting with WPP's new CEO Cindy Rose, Google Cloud CEO Thomas Kurian and their teams.

A Texas law requiring Google and Apple to prohibit minors from downloading apps without parental consent violates the First Amendment, the tech organization Computer & Communications Industry ...

The Jamaica Edition is produced by finishing in casks that previously held Jamaican rum, imparting tropical flavor.

Following its announcement regarding “PG-13” content moderation changes for teen accounts, Instagram is now providing parents with more control over their kids’ use of in-app AI chatbots. While the ...

A food truck roves around NYC through Oct. 19, dispensing five versions of Australia's "Snag" (sausage in bread).

This week, financial investments continue to flow into artificial intelligence. Some are in the millions, and others are in the billions -- not only from tech companies, but agencies. WPP Group on ...

After two years of speculation, Netflix will now invite subscribers to play games on their smart TVs, announcing a slate of new gaming titles available directly through the streaming platform.

Paramount Advertising's new “Streaming Fixed Units” beg deeper questions you might want to know the answers to. The new advertising innovation gives brands top-level advertising placement -- the “A” ...

Walmart announced a new partnership with OpenAI, allowing Walmart and Sam’s Club customers to shop through ChatGPT using Instant Checkout. The new relationship is similar to deals OpenAI announced ...

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...