Nielsen2d
The Media Rating Council approves incorporating first-party data integration into Nielsen’s National Television Measurement
The Approval of Nielsen’s Integration of the National Panel and First-Party Streaming Measurements is a First MRC ...
Nielsen4d
The Record: Q3 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio universe.
Nielsen13d
Disney Retakes Top Spot in Nielsen’s Media Distributor Gauge as Football Hikes TV Viewing in September
FOX exhibits largest monthly gain as multiple NFL and NCAA football distributors notch double-digit growth in September. ESPN ...
Nielsen13d
The Gauge™: Mexico September 2024
In September, audiences in Mexico decreased their streaming usage by 1 point compared to the previous month, accounting for ...
Nielsen11d
Nielsen launches deduplicated YouTube CTV campaign measurement in India
New Delhi, India – October 21, 2024 – Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now ...
Nielsen20d
The Gauge™: NFL Scores in September as Audiences Continue to Adapt to Multi-Platform Viewing
Amazon Prime Video exhibits the highest monthly growth among streaming platforms, boosted by NFL Thursday Night Football and The Rings of Power. Disney+ notches platform-best 2.5% of TV in September.
Nielsen3d
What does it take for a TV advertising campaign to be on target today?
The evolution of television over the past few years has been exhilarating for viewers who now have infinite content at their fingertips and the freedom to watch it all on their own schedule. But it’s ...