Tyson Foods is being sued by campaigners who claim the US meat major is making “unsubstantiated environmental claims” about its products – known colloquially as greenwashing. The Environmental Working Group (EWG) filed the suit under the District of Columbia Consumer Protection Procedures Act,

Environmentalists say the meat company’s “net-zero by 2050” claims don’t hold water.

An environmental group said the company, a major food producer, was misleading shoppers with its claims about eco-friendly practices.

The suit, filed under the District of Columbia Consumer Protection Procedures Act (CPPA) in D.C. Superior Court, seeks to hold Tyson accountable for “misleading statements” and keep the company from continuing with such claims.

An environmental group is suing Tyson Foods for allegedly misleading consumers by saying it will reach net-zero emissions by 2050 and marketing climate-friendly beef without meaningful plans to achieve those goals.

The Environmental Working Group alleges that the world’s second-largest meat producer is misleading consumers by labeling a line of its beef “climate smart.”