Apple Inc. gave a reassuring revenue forecast for the current quarter, helping boost shares of the world’s most valuable company after its holiday results showed jarring declines for China and the iPhone.

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

When Apple reported its December quarter earnings on Thursday, it revealed that China sales had dropped 11.1% on an annual basis. Cook told analysts that over half of the decline was due to inventory issues.

Apple's iPhone sales may be down, but the company's Services division, which includes the App Store, iCloud, Music, TV+, and other subscriptions, is still

Apple has to perform a careful balancing act with the upcoming iPhone SE, and one decision that lowers the SE’s specifications may come back to haunt Tim Cook and his team.

It has been a year since Apple provided insight on its total install base, but on the earnings call Thursday, CEO Tim Cook shared that it is 2.35 billion devices.

Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and China sales.

Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the presence of AI, the ability to change the tone of an email, and a photo clean-up tool that lets AI eliminate distractions.

The M4 MacBook Air is about to launch, so what should you expect when it hits store shelves? Here’s everything we know about what’s coming next from Apple.

Apple first released AirTags in 2021, and has yet to refresh the tracking device. That might change this year. According to Mark Gurman, Apple is set to launch a revamped AirTag device in 2025. It'll supposedly have better range, more precise tracking, and a new battery.

During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt there was room