Apple is reshaping its product lineup and launch strategy, signaling a new phase as the company looks beyond the premium segment to reach a wider global audience.

Everything you need to know about Apple's latest launches from its 2026 March Event, including the MacBook Neo and iPhone 17e.

Starting at $599 ($499 for students), the MacBook Neo comes in a single configuration with just one upgrade option. The brain of the Neo’s operation is the A18 Pro chip. It's a six-core central ...

New emojis include ballet dancers, a distorted face, a fight cloud, a sasquatch-like creature, a landslide, an orca, a trombone and a treasure chest.

The inexpensive laptop marks a shift in the history of the Mac and could help Apple gain share in the lower end of the PC market.

The new iPad Air with the M4 chip sits oddly between the base model and the Pro, but it's the perfect fit if you're a certain type of user.

Apple introduces a new fun Finder guy in its new campaign to promote the MacBook Neo. The new character was featured in two TikTok videos.

The $599 MacBook Neo is certain to become the first new, non-hand-me-down MacBook for many. The name "Neo" is intentional. Apple is appealing to new users who can't afford to spend more than $1,000 on ...

Seven Apple products are already gone in 2026, thanks to a wave of new launches. Here are the discontinued models and their newer replacements.

The MacBook Neo is, in every sense, a MacBook. It’s made with the same quality and care you’ve come to expect from Apple. it might cost a fraction of what Apple charges for the MacBook Pro, but it’s ...

MacBook Neo is Apple’s new entry-priced Mac notebook (March 2026 coverage) that sits below the MacBook Air and is sold in a small set of fixed configurations.

At a glance Expert's Rating Pros ・Distinguished and sturdy design ・Excellent single-core CPU performance ・Great-looking display ・Nothing feels cheap Cons ・Different USB implementations on the two ...