Staffordshire may be one of the jewels in the crown of the UK’s tourism industry, but it needs to be made more attractive to visitors, a senior official has told Insider.

Thrillseekers will be pleased to know they can get a year of unlimited access to the UK's biggest theme parks for just £79.

Just in time for Christmas, one lucky winner will enjoy endless adventures for the whole family with 4 Gold Merlin Annual ...

Alton Towers Resort is a theme park and resort complex in Staffordshire, England, near the village of Alton. The park is operated by Merlin Entertainments Group and incorporates a theme park, water ...

AFTER 26 years heading up The Sun’s travel team – while bringing up three children – there’s not a lot I don’t know about ...

A woman has told of how she was 'trapped' in a cable car at Alton Towers for 'an hour and a half' with young children in what she described as a 'traumatic ordeal'. Léla-Jane Jack claims four adults ...

Alton Towers Resort has unveiled plans for its brand new and "ambitious" firework show for Bonfire Night 2025. The Staffordshire theme park has promised visitors a "dazzling end" to the 2025 ...

Alton Towers Resort has revealed the theme for its world-class 2025 Fireworks Spectacular, promising a dazzling end to the theme park season with an all-new storyline. This year’s brand-new show, ...

"When you hang around the exit of a maze, and people come out absolutely terrified, you know you've done your job right." James Mundy from Alton, Staffordshire, has spent the past 20 years trying to ...

Alton Towers Resort is bursting with extraordinary memorable moments just waiting to be made! Discover an exciting escape with fantastical realms of fantasy and thrill, plus stories of legend and ...

Theme park Alton Towers Resort has revealed details of its 2025 fireworks spectacular. Alton Intelligence will combine light, music and pyrotechnics over three nights between November 7 and 9. It will ...

Bally’s has released a rendering of two new hotel towers headed to the Las Vegas Strip, bringing further detail to the plan to replace the Tropicana that sat for over six decades at the corner of ...