As Gen Z turns digital fluency and economic pressure into influence, brands are learning to meet audiences where trust and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The increased consumer demand for high-speed connectivity has prompted unprecedented growth ...

AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close ...

Two common themes throughout the sessions emerged: the impact of artificial intelligence (AI) and the importance of creator ...

In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

The influence of external proof is important — but lasting impact comes from building it inside your organization.

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...

Buyers—whether they’re singular humans or teams of decision makers—are still people. Nobody falls in love with a feature list. They fall in love with a story.

Social selling is terribly misnamed. It actually has very little to do with selling, and everything to do with marketing. And it just won’t work without marketing’s support and involvement. And almost ...