Adjusting the lineup was the first step. The next was changing the Buick badge. Known as the tri-shield logo, periodic updates over the years aimed to keep it looking fresh rather than dated.

Buick inventory remains very elevated in January 2025, increasing month-over-month in step with the market after dropping ...

It seems like every couple of years or so, some rumor emerges speculating that Buick will be getting a convertible, and the Tri-Shield brand has even helped out the rumormill with various topless ...