These logos are not just symbols. They are the embodiment of a company's identity, some steeped in history and tradition, others designed to reflect the car's spirit or resonate with the public.

A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline giving it a much-needed modern upgrade. The signature 'M' s ...

For those who have not noticed, Kia has redone its branding, including the logo on its cars, and this has been met with so-so feedback. Some people think the brand is trying to be something it's ...