"I'm a diesel truck mechanic and I have struggled with lifting and positioning clutches after they are already assembled," said an inventor, from Rialto, Calif., "so I invented the Input Shaft ...

I'll bet £100 there's a Heinz product in your pantry or fridge. That little red Keystone logo? It's worth billions, not in design costs – in pure business value. Here's the thing most branding ...