Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

CINCINNATI — Procter & Gamble has overhauled its online Gillette business, offering customers the new option of on-demand purchases or the traditional subscription service. Previously called the ...

Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

A redesign of Gillette's Fusion razor, the nation's best seller, is coming and - before you ask - it doesn't have any extra blades. The company plans to have the Fusion ProGlide on store shelves in ...

Let’s consider the following events: Gillette has created a razor with 5 blades and we discover a blog dedicated to shavers and shaving. Both of these items are unusual, at best, but the conjunction ...

Gillette razors are a lot like LeBron James. Both debuted in the early aughts and have stayed at the top of their game ever since. Since its release in 2006, this razor has earned a loyal following ...

Gillette is perhaps one of the most innovative companies in the world, constantly reinventing its own model, often upending past products in favor of the new in a fit of what most people call creative ...

BOSTON — Gillette Co. fired the latest shot in the blade wars Wednesday, introducing a new razor for men that features five blades, one more than competitor Schick’s model. The razor, called Fusion, ...

Gillette’s newest razor doesn’t come with an extra blade or better handle. Instead, the $200 razor heats up to give men the “pleasure of a hot towel shave.” But for Gillette, which is owned by ...