As clubs begin to unveil their new season kits, figures have shown a 92 per recent increase in football shirt sales and a 111 per cent rise in full kit purchases in the past month alone.

Viktor Gyokeres knows exactly what the No. 14 shirt represents at Arsenal. He just isn’t interested in being the next Thierry ...

Liverpool have made plenty of big-money signings this summer, but a promising youngster has been the big surprise of their ...