Aim Since its launch 27 years ago, 100Plus has emerged as the leading isotonic drink brand in Singapore and Malaysia. The brand's communications used to focus on sports, but while most competitors ...

T he market for energy and sports drinks is varied and blossoming. Back in 2022, it was valued at £3 billion and was predicted to increase by an additional 0.33 billion by 2027, according to data ...

100PLUS, Malaysia’s premier isotonic drink, by Bolt Distribution, a member of the Thakral Group Sri Lanka, was unveiled in Colombo recently. “100PLUS will refresh and rejuvenate the Sri Lankan markets ...

The 100PLUS isotonic drink, which is the No. 1 isotonic drink in Singapore, Malaysia and Myanmar, was launched in Sri Lanka this week. This launch was accomplished through a successful partnership ...

Health and isotonic beverage maker Danone set out to launch its new product 'Ur Flava'. Knowing that teens and young professionals spend more time online, Danone partnered with Admax Network to stay ...

The isotonic drinks market is dominated by familiar brands, namely Lucozade and Powerade – but other brands are entering the space in innovative ways. We’ve put them through their paces to ...

As the golden hues of sunset embraced the Indian Ocean, a refreshing event unfolded at the ITC Ratnadipa, Colombo. The launch of 100PLUS, Malaysia’s premier isotonic drink, by Bolt Distribution, a ...