NEW YORK — Close your eyes and try to think of particular movie posters. Do any come to mind? Maybe “Vertigo” (1958) or “West Side Story” (1961) or “Jaws” (1975) or “The Shining ...

If done well, a movie poster can become as iconic as the film it advertises. Many people associate Jaws (1975) with the picture of a massive great white stalking a swimming woman, even though that ...