There’s no question that most entrepreneurs thrive on action. But as the Roman philosopher Marcus Tullius Cicero so aptly put it: “Before beginning, plan carefully.” Careful planning is precisely the ...

A marketing plan is a highly flexible type of strategy, open to a vast number of communication options, styles, tones and concentrations. Nevertheless, many marketing plans follow the same basic steps ...

Your business needs a marketing plan to narrow your target audience and guide all of your marketing efforts. A high-level marketing plan is one method of documenting your general marketing strategies ...

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. Developing a marketing plan for your company ensures you have a ...

I'm a chief marketing officer, I always seek strategies to give my campaigns an edge. Over the last few years, I've been diving into hypertargeting more and more, a term that's buzzing around the ...

Opinions expressed by Entrepreneur contributors are their own. Today’s marketers face a different challenge than did their predecessors of just a decade ago. The constant rise and fall of new online ...

Planning isn't sexy. It doesn't trend. No one's going viral for updating their content calendar or plotting campaign touchpoints. But here's the hard truth most marketers won't admit out loud: the ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Everyone has heard the saying ‘without a plan, you plan to fail’, right? And this rings especially true when it comes to a company’s sales and marketing plans. Put in place to outline specific goals ...

The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company ...