Hasbro and Mattel chiefs say retailers have accelerated holiday orders significantly, after waiting to assess tariff impacts.

Jurassic World Electronics! Bitzee and Tamagotchi Pixel Dinosaurs Review! What is this? A Flip-Book LED light up screen that ...

You get a KPop Demon Hunter toy, and you get a KPop Demon Hunter toy! Everyone is getting KPop Demon Hunter toys!

The two rivals in the toy industry have been named "co-master" licensees for future 'Kpop Demon Hunters' products.

Netflix is teaming up with Mattel and Hasbro to turn its blockbuster animated film  "KPop Demon Hunters" into toys, deepening ...

James Gunn has shared an update on the script for Man of Tomorrow, while also commenting on recent speculation that arose ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Play-Doh Barbie, a Hasbro toy resulting from a rare ...

Glinda and Elphaba are the stars of Mattel's new dolls—but the new toys also tease just how 'For Good' will adapt the musical's second act. Reading time: Reading time 2 minutes Let us be glad; let us ...

Andrew McStay is funded by EPSRC Responsible AI UK (EP/Y009800/1) and is affiliated with IEEE. Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it – be it through ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children. It ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology ...