Boy bands such as BTS, Stray Kids and NCT all have one thing in common: the members don't grow their facial hair. No beards, ...

This figure was even higher for Generation Z respondents, with 58% of those born after 2000 saying they pamper themselves with “lengthy” beauty or grooming treatments at least once per week, compared ...

The average American's first visit to a Korean sauna may be intimidating. To most of us, the prospect of stripping naked to be scrubbed, soaked and massaged alongside strangers may seem, well, foreign ...

When it comes to skincare, men have often been left out of the conversation – or told to keep it basic. But over in South Korea, that stereotype has been turned on its head. Welcome to The Menaissance ...

When you think of a spa, you think facials, massages, wraps. Not a big bowl of noodles. But in South Korea — where the 2018 Winter Olympics kick off Feb. 9 in Pyeongchang — spas are popular places for ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...