Hall of Famer Jerry West will be honored by the Los Angeles Lakers prior to Tuesday's regular-season opener against the ...

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and ...

Data Skrive is a technology company that takes human-written and -edited content, and then uses AI to assemble it into ...

Nike has been a partner of the NBA since 1992, a marketing partner of the WNBA since 1997, and a G League partner since 2017.

The three Phoenix Sun’s NBA jerseys that the team will play in throughout the 24-25 season will feature a black band along ...

Nike will continue to design and manufacture NBA, WNBA and G League uniforms and on-court apparel through 2037.

Colorful courts are back for the NBA Cup. Here are some of the best and worst designs for the 2024 in-season tournament.

Nike and the NBA have announced Nike will keep exclusive rights to manufacture uniforms, on-court apparel and fan apparel for ...

In an exclusive interview with Newsweek Sports, Klutch Sports Group's Andrew Feinberg explains the rise and future of sponsor ...

NBA and WNBA along with Nike announced in a press release that they will continue their partnership for another 12 seasons ...