As they approached the twilight of their illustrious careers, a group of NBA legends found themselves donning the jerseys of ...

Colorful courts are back for the NBA Cup. Here are some of the best and worst designs for the 2024 in-season tournament.

The Wall! is a place by Clippers fans and for Clippers fans. Anyone else, including Chris, is an intruder. It’s a 4,500-seat ...

Kevin Durant turns down New Girl star Lamorne Morris' request for a jersey after the Suns' thrilling overtime win over the ...

New Balance has unveiled its "Team Tactical" footwear and apparel collection for the start of the 2024-25 NBA season.

Data Skrive is a technology company that takes human-written and -edited content, and then uses AI to assemble it into ...

The Phoenix Suns have officially released their new NBA Cup court design. Check out why everyone is in love with the colors ...

In an exclusive interview with Newsweek Sports, Klutch Sports Group's Andrew Feinberg explains the rise and future of sponsor ...

Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” Nike CEO Elliott Hill said.

Hall of Famer Jerry West will be honored by the Los Angeles Lakers prior to Tuesday's regular-season opener against the ...

Nike has been a partner of the NBA since 1992, a marketing partner of the WNBA since 1997, and a G League partner since 2017.