The Sacramento Kings announced Thursday a multi-year jersey patch partnership with Reviver, the world’s first digital license and vehicle platform.

The Emirates NBA Cup 2024 tips off on Nov. 12 and will once again feature playing courts with a bold and distinctive style.

The second annual NBA Cup will feature the return of customized court designs for in-season tournament games. The court ...

The Toronto Raptors have unveiled their new purple NBA Cup court for this season as part of their 30th anniversary season ...

This year's NBA Cup courts will be slightly more subdued, and not quite as loud as the designs that the NBA debuted in 2023.

In addition to its new name, the NBA Cup has a new look. When the NBA's second annual in-season tournament, formerly known as ...

Artist Victor Solomon created a system of design personalized by all 30 NBA teams for the brand-new NBA Cup courts ...

Answering the biggest questions surrounding the NBA's 2024-25 opening week, including the unknowns about Kawhi and the Suns ...

In an exclusive interview with Newsweek Sports, Klutch Sports Group's Andrew Feinberg explains the rise and future of sponsor ...

Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” Nike CEO Elliott Hill said.

Nike Inc. has officially signed a historic 12-year global partnership agreement that extends its relationship with the NBA, ...

ESPN BET is owned and operated by PENN Entertainment, Inc. and its subsidiaries ('PENN'). ESPN BET is available in states where PENN is licensed to offer sports wagering. Must be 21+ to wager. If you ...