NKE and ADDYY's face off in a global race is shaped by digital shifts, bold branding and evolving consumer trends.

Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under ...

This is the second time Rose and Nike teamed up on the Shox MR4. In 2023, the duo launched two colorways – yellow/orange and ...

This week, Oregon Duck fans dust off their tie dye shirts and hippie glasses to congregate at Autzen Stadium for the Ducks' ...

“Nike Mind is a new sensory-footwear concept that helps reawaken the foot, the body and the mind,” Eric Avar, VP, Creative ...

The Kirkland Signature x Nike SB Dunk Low outfits a legendary Swoosh shoe in a sweatshirt-inspired upper. First released in ...

Forget super shoes that make you run faster. Nike's newest footwear innovation might actually change the way you think.

LeBron James surprised the Ohio State Buckeyes with unreleased Nike LeBron 23 football cleats for the Penn State game.

Nike's Sport Offense realignment, wholesale channel recovery, and strong brand equity are driving early signs of top line ...

Nike's Fifth Avenue store was reconfigured to align with CEO Elliott Hill’s so-called “Sport Offense” strategy.

The University of Montana opened applications for year four of Nike N7 campaign that honors Native culture and heritage in ...

We answer your questions about how much money Kentucky basketball players get paid, new NIL rules, changes in recruiting and ...