Behind the scenes of women's basketball's boom, there's tension brewing over footwear. Entrepreneurs and researchers want ...

Memorabilia from perhaps the most famous crossover in NBA history is going up for auction later this month. But the item for sale might not be the one you’d expect. The crossover heard ‘round the ...

Fuller has had quite a journey that was shaped by Tim Duncan and Chris Paul, among others, as he has become a basketball ...

Kevin Garnett says no one in Jaylen Brown's stature has ever declined a big offer from a top shoe company to start his own ...

At LSU, his crew was the one that football and basketball players would hit up ... More people knew about adidas and Nike shoes and they already had excitement surrounding them.

Travis Kelce exclusively told E! News that he would never say never to starring in a romantic comedy, especially if he got to ...

Suns exhibition at the Breslin Center, Michigan native Devin Booker gifted Michigan State basketball with custom Nike shoes.

Phoenix Suns forward Kevin Durant's 18th signature Nike basketball shoe is not expected to be released until Summer 2025. Early pictures have not even arrived yet. However, sketches have appeared ...

USC Trojans women’s basketball commit JuJu Watkins has signed a multi-year contract extension with Nike that will also provide her with one of the richest shoe endorsement deals in all of women ...

USC Trojans star Juju Watkins is women’s college basketball’s next big star, and Nike is paying her a handsome sum because of it. ESPN reports Watkins, ahead of her sophomore season, is set ...