Creating a ‘premium’ version of everyday items is one way of value creation and a prime example of this is the story of Yeti.

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Pondering some tough flex choices for your fantasy football lineup? Adam Rank sorts through the RBs, WRs and TEs to present his top 150 flex options for Week 8 of the 2024 NFL season.

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Nike and the NBA agreed to a lengthy extension that will keep the brand as the exclusive supplier of uniforms and apparel.

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Hubbard Heights Elementary School students received new shoes from nonprofit Maggie’s Sole Mission to boost confidence and engagement.

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