The CNET logo, often seen in its clean white form, is more than just a simple mark. It represents a lot about what CNET ...

The official brand logo for Chatham was revealed Wednesday, Oct. 8, at the county history and research center in Chatham. Created by the firm Arnett Muldrow based on community surveys and feedback, it ...

Brand impersonation is a marketing problem wrapped in a cybersecurity disguise. Here's what leaders need to know.

Glenview hired a branding firm for $95,000 to develop a marketing campaign, which will likely focus on the Jackman bear ...

Cracker Barrel made the decisions after the chain's logo refresh - which removed an illustration of a man sitting next to a barrel to simply say "Cracker Barrel" - drew outrage from diners and some ...

Cracker Barrel Old Country Store Inc. on Thursday said it would stop working with the consultancy that advised it on a logo change and restaurant overhaul that backfired over the summer, raising ...

In celebration of its 160th anniversary, HSBC has partnered with Pantone to introduce the signature "HSBC Red", making HSBC the first Hong Kong financial institution to have its own brand colour. This ...

As organizations and companies change throughout history, the need or urge to change up logos and advertising info seems to be inherent. Japanese automaker Honda is no stranger to these changes, ...

For marketers, a lot is being said about the Cracker Barrel rebranding fiasco. The restaurant chain is the latest brand to be criticized by its customer base over changes to its logo and offering ...

The City of Austin is rebranding, but graphic design might not be its passion. Austin has used a variety of logos, flags, and emblems to represent the city since 1839. But in 2018, city council voted ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

MILWAUKEE (CBS 58) -- The back and forth continues at Cracker Barrel. The company recently unveiled a new logo, only to roll it back after customer backlash. But some marketing experts say a quick ...