We view Puma as a leader in global sportswear, but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Mervin Yamarte, a young Venezuelan detained for more than four months in the Salvadoran mega-prison known as CECOT after his deportation from the United States, said even though he’s now back in his ...

On July 30, Padres super fan Emma Stone attended yet another baseball game, this time taking to the field after her team's ...

By Akin Nazli in Belgrade Chobani, America’s top yoghurt brand, has signed a €120mn sponsorship deal with Turkish football ...

It’s a stifling mid-June afternoon and Erling Haaland, the superstar Manchester City striker from Norway who looks like Thor ...

Barca's new away kit is a collaboration with the late NBA icon's personal sportswear brand after a long association with him ...

From flashy boots to tucked-in shirts, what you wear on the soccer pitch says more than you think. This video breaks down the ...

Arsenal’s new striker Viktor Gyökeres broke the team’s all-time shirt sales record within days of joining the Gunners – now ...

This is where it gets really fun. Because the best soccer shorts also work as going-out shorts, gym shorts, and ...

Even as the wins in the fight for soccer equity accumulate, the fact remains that disparities between men’s and women’s ...

The summer of women’s soccer is almost over, and it has been exciting. England held off Spain in a nail-biting penalty shootout to retain the UEFA Women’s Euro title, while Nigeria stomped back from ...

Please send your questions to Miss Manners at her website, www.missmanners.com; to her email, [email protected]; ...