If your paid ads aren’t performing like they used to, ad fatigue could be the culprit. Here’s how to know if you’re actually ...

Iterable, the AI-powered customer communication platform, has been recognized as a G2 Leader across multiple categories for the third consecutive year. This achievement, backed by glowing testimonials ...

An industry group has dismissed a proposed “governance framework” for Google's Privacy Sandbox, arguing it lets the tech ...

How can valuable customer feedback revolutionize your advertising strategies? In this Q&A blog post, insights from a CEO and a Digital Marketing Manager reveal how they ... we were running a video ...

Google parent Alphabet said on Tuesday its AI investments were “paying off” as it reported a 35% surge in its cloud business and U.S. election-related spending lifted YouTube ad sales in the third ...

Retracing DPG Media's journey to disentangle itself from the influence of Google’s ad platform and compete for direct ad ...

With Google’s Privacy Sandbox stalled and the post-cookie future uncertain, here is what advertisers are facing.

Google parent Alphabet said on Tuesday its AI investments were "paying off" as it reported a 35 per cent surge in its cloud business and U.S. election-related spending lifted YouTube ad sales in ...

YouTube generated a cool $8.92 billion in advertising revenue for the third quarter of 2024 as the world’s biggest video-streaming platform continues to turn in double-digit growth on already ...

Advertising revenue at YouTube reflected the video giant’s continued momentum, rising 12% in the third quarter compared with the year-ago period. The haul of $8.92 billion in the period ended ...

For Q3 2024, YouTube ad revenue on its own delivered around $8.92 billion of revenue for the company. It made for a little more than 10 percent of the company’s overall revenue and was up from ...